Social media marketing refers to where a social marketer is hired for the purposes of promoting a product or brand by use of social media platforms such as Twitter, Facebook, Instagram, LinkedIn among others. The marketers share content concerning the business’s products targeting the people who use social media sites in the entire world.
It is among the best ways for every business to market their products because it reaches a wide range of people all over. It is a convenient way because it allows the business and customers to have an interpersonal, faster and open communication which increases the customers’ confidence in the kind of business they are dealing with.
Kyle Porter sells luxury candles online and notes “A business that practices this kind of marketing ensures cost efficiency. It is able to reduce marketing costs especially where they have to employ sales and marketing executives to move from one place to another rather what they need is to open a social media account and regularly post their products.”
Through this, businesses for example like this rotary drilling company are able to generate a 24-hour economy because they can operate 24 hours a day and 7 days a week even at the comfort of the individual’s home.
Lynn Marnog runs all the marketing for this botox milwaukee clinic and this roller compaction for dry granulation business and notes “Nowadays people prefer this platform because almost all countries have migrated to a digital world where they have embraced the digital technology and despite the fact that some have not migrated, there is a 100% chance that they will in the near future.”
Peter Jonas runs a radiators store and turf shop online and uses social media all the time to his benefit and says “It is possible to generate and boost traffic through this platform. This is in the sense that people visit your social media pages and view the products posted. They are then able to open them and are automatically directed to your website which will then lead to chances of conversion rate.”
As much as social media marketing is a great way to promote brands, it is time consuming because you have to always maintain an interactive communication with customers and regularly updating posts of your brand.